Win / loss
Built on WealthKarma, a real retirement app for Gulf expats. Nothing here is invented.
Win / loss12 deals · 8 buyers · Aug 2026
01 · Where the twelve went
Chose nothing
Asked someone they knew
Stayed on the employer scheme
Lost to a competitor
02 · Why you thought you lost, and why you did
Six of eight gave a different reason.
What you wrote down
What they told us
Too expensive
Didn't know where to start
Went quiet
Asked a friend instead
Not the right time
Didn't trust an app with it
You blamed price
Buyers who named price
03 · Why, in their words
“I signed up and then just… didn't. Nobody told me what the first step was.”
“My colleague uses a guy. I'd rather sit across a table from someone.”
“I get the gratuity at the end. I assumed that was the pension.”
04 · The finding
Twelve losses. None of them to a competitor.
05 · What can't be known
Four of the twelve wouldn't take a call.
Twelve deals is a pattern, not a statistic.
Every deal here is pre-launch.