Free assessment · 12 questions
How much of your go-to-market lives in one person's head?
Twelve questions, about three minutes. You'll get a score against the six frameworks of the PMM Operating System, and an honest read on what's missing. Works whether you have a product marketing team, one product marketer, or nobody at all.
What you'll be scored against
The function you don't have yet
01
Product Oracle
The single-source product brief
One source of truth per product, including who it isn't for.
Manual
Updated when the product changes. A human decision, not a scheduled job.
02
The Half-Life Map
Your asset register, with expiry dates
Every asset with an owner, a home and a refresh date.
Automated
Flags every asset that passes its refresh date, before a prospect finds it.
03
Launch Tiers
How big should this launch be
A tier per release, and a fixed checklist per tier.
Semi-automated
Tier assignment is a judgment call. The checklist it triggers is generated.
04
The Fifty
Competitive intelligence, 50 questions deep
Fifty sourced questions, you and up to five competitors.
Automated
Re-runs on a cadence, re-sources every cell, and reports only what changed.
05
Trust Metrics
How the function gets measured
Measured on research coverage and sales confidence, not output.
Automated
Pulls its own numbers and reports against the OKRs.
06
The Messaging Matrix
What to say, to whom, with what proof
A message per persona and stage, every claim tied to proof.
Automated
Audits your live site and decks for drift from the approved wording.
Four of the six maintain themselves. The other two are judgment calls.
Your team runs it without me