Selected work
The work, not the adjectives.
Two kinds below. Functions I built and ran, where I owned the outcome and the team. And teardowns, companies I analysed from the outside, so you can see how I think before you've paid me anything.
Built and ran
MarineTraffic → Kpler
Read →Four product lines, four stories, then an acquisition that merged three more into one.
Payhaps
Read →A checkout product with no cost of capital, sold into a category built around one.
WealthKarma
Read →Retirement for GCC expats, in a market with no enrolment moment to hook onto.
Linagora
Read →Twenty years of open-source credibility with no way to transmit it in a first meeting.
FoodVessel
Read →Container-scale food procurement, digitised without breaking the trust it runs on.
Globcoin
Read →A better stablecoin answer that took a paragraph to say.
Teardowns
How I think, before you've paid me anything. Six companies analysed from the outside: ICP, positioning, messaging, competitive landscape, go-to-market. Built as case study exercises using public information only.
Sumsub
Read →KYC for European gambling. Three buyers including the regulator, each with its own message.
Kisi
Read →Video intercom across real estate, tech and healthcare. A competitor table with a counterpoints column, so a rep can use it live.
PhantomBuster
Read →Should a LinkedIn tool chase customers who don't sell on LinkedIn? A TAM argument, and an honest answer.
WalletConnect
Read →One SDK, three audiences, and a competitor set that includes Firebase.
Proton
Read →Growth strategy for a twelfth product. One feature gate doing acquisition, conversion and cross-sell at once.
ChargePoint
Read →Turning commissioned research into a segment nobody was addressing.