Free · three a month · no call
You've read your homepage so many times you can't see it anymore.
Send me the URL. I'll read it the way a stranger does, tell you what I think you do, and show you where the message breaks.
A written teardown in your inbox within 48 hours. No call, no pitch, no deck.
Six things, in writing.
01 · The stranger's read
What I think you do, in one sentence, written before I look at anything else. This is the most useful line in the document and often the most uncomfortable.
02 · Where it breaks
Line by line down your page: which sentences do work, which are decoration, and the exact point where a first-time reader gives up.
03 · What you're really competing with
Your actual alternatives, including "carry on with the spreadsheet." Doing nothing is usually the competitor that wins most often, and almost no homepage argues against it.
04 · Who it's speaking to
Who the page currently addresses, versus who signs the contract. These are different more often than not, and the gap explains a lot of stalled deals.
05 · A rewritten hero
Headline, subhead and the three things underneath. Production-ready copy, not a direction to explore.
06 · Why it drifted
The part nobody else does. Messaging doesn't get worse on purpose. It drifts because nobody owns it, there's no source of truth, and every new hire adds a sentence. I'll tell you which of those happened to you.
Most teardowns stop at item five. Item six is the one that tells you whether you have a copy problem or a function problem, and they need completely different fixes.
Because it's the fastest way to show you how I think.
I can't prove I'd be useful to you in a sales call. Everyone sounds competent in a sales call.
So I'd rather do a piece of the actual work, on your actual business, and let you judge it. If the teardown is good, you'll know within two minutes of reading it. If it isn't, you've lost nothing and I've learned something about where my process is weak.
Three a month, because I write them myself and a real one takes half a day.
Good fit
- B2B software, data, API or marketplace
- You have paying customers and a live homepage
- Somebody has said "I don't really get what you do"
- You can take a blunt read without needing it softened
Not a fit
- Pre-launch with nothing live to read
- You want a design critique; I'm reading the words, not the layout
- Agencies looking to resell it
- You want a call before a document
Straight answers
What does it cost?
Nothing. There's no upsell attached and no call required.
What's the catch?
Three a month means I'm choosing. If your business is one I'd learn from, you'll get one.
What do you want back?
Fifteen minutes of honest feedback, including "this part was useless." That's genuinely the whole trade.
How long does it take?
Within 48 hours. If I don't think I'd add anything, I'll tell you that instead of sending something thin.
Will you sell me something afterwards?
Only if you ask. The teardown is complete on its own. You can take it and implement it yourself, and some people have.
Do you need access to anything?
No. Your public site is enough. That's the point: a stranger doesn't get a login either.
Three teardowns this month. First come.
← Harsha Kotthapalli