Selected work
Six I built. Six I took apart.
Two kinds of work. Functions I built and ran, where I owned the outcome and the team. And briefs set by companies who wanted to see how I'd solve a real problem in their business before they hired anyone.
Briefed by the company
Six companies set me a brief as part of a senior hiring process, using a real problem in their business. I wasn't paid for these. I also didn't choose them, invent the constraints, or get to pick an easy one.
Kisi
Video intercom across real estate, tech and healthcare. A competitor table with a counterpoints column, so a rep can use it live.
PhantomBuster
Should a LinkedIn tool chase customers who don't sell on LinkedIn? A TAM argument, and an honest answer.
WalletConnect
One SDK, three audiences, and a competitor set that includes Firebase.
Proton
Growth strategy for a twelfth product. One feature gate doing acquisition, conversion and cross-sell at once.