The Maintenance Retainer · Monthly
The frameworks don't decay evenly.
Positioning holds for a year. A competitive grid goes stale in a quarter. A battlecard is wrong the day a competitor changes their pricing page. Four of the six stages can maintain themselves; this is me keeping them pointed at the right things.
Who it's for
- You've finished a PMM Operating System build
- Your one product marketer has no time to re-run research
- You sell in a category where competitors move quarterly
- You'd rather find out about a competitor's price change from me than from a lost deal
What you get
01
The Fifty, re-run quarterly
Every cell re-sourced. Only material changes reported, each with a so-what and a recommended action.
02
Weekly competitor monitor
Pricing, messaging, taglines, launches, funding, acquisitions, hiring surges. Silence most weeks, which is the point.
03
Message drift audit
Your live site and decks checked against the approved messaging matrix, ranked by severity with the specific fix and location.
04
The Half-Life Map, kept current
What has gone stale, who owns it, flagged before a prospect finds it.
What it isn't
It isn't retained consulting and it isn't an hours bank. It's four automated jobs and my judgment on what came back.
It also isn't compulsory. Most single-product companies don't need it for the first six months, and I'll tell you if you're one of them.
Why this exists
Why the Half-Life Map exists
"Not everything stayed perfect as things evolved, but the foundation held."
Sofia Tsekoura · Product Marketing Manager, MarineTraffic
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