Research · output 1 of 34
Voice of customer: what your buyers did, in their own words.
The customer's actual words, gathered whichever way fits your company: interviews, surveys, call recordings, reviews. For WealthKarma, six interviews did it.
Four of five had been meaning to start for years.
The full output carries the themes, the quotes and the words to use.
See the full output →The output at a glance · built on WealthKarma
How it gets made
What goes in
Whichever your company already has
What comes out
The guide
The language bank
The report
Copy from these for months
How long
start to finish
a few hours of your own time
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
Started recently
Started recently
Started recently
Looked, didn't start
Looked, didn't start
Doing nothing
Gulf expats, 35–50, living in the UAE. The sixth call, with somebody who has the problem and has done nothing about it, hasn't happened yet.
Nobody mentioned fees.
Not once, unprompted, in five calls. Every competitor in this market leads on fees.
Their phrases, not tidied.
Where it sits
Research
Compete
Position
Message
Launch
Measure
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