Harsha Kotthapalli
← All 34 outputs

Segment, position and price · output 12 of 34

Use cases: which pages deserve to exist, in what order.

The jobs people actually hire you for, counted from the transcripts, turned into a build list of pages. A page splits off only when the headline, the worry or the proof would change.

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Use cases4 jobs
Head Wor Prf Voc
The first stepBuild
Someone not sellingFold in
The gratuityBuild
How far behindLater
Build order
The first step9 of 17
The gratuity3 of 17
Two of the four jobs need a page. The thing stopping most people is not a page problem.

The full output carries all four jobs with their counts, what goes on each page it says to build, and the forces no page can fix.

See the full output →

The output at a glance · built on WealthKarma

How it gets made

What goes in

Interview transcripts
Sales call recordings
Win / loss notes
Your current site

A job with one voice is one person's job

What comes out

The page plan

Five lines per page, missing proof marked

How long

1day

start to finish

re-run when new interviews land

The output, in full

Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.

Use cases4 jobs · 2 pages · 5 beta users, 12 in market · 19 Aug 2026
01 · The jobs
Tell me what the first step is
4 of 5 · 5 of 12
I kept meaning to start and then another year went past.
Find me someone who isn't selling me something
3 of 5 · 4 of 12
Everyone I speak to here earns commission on what they put me in.
Tell me what happens to my gratuity
3 of 12
Nobody has ever explained what happens to my end of service money.
Tell me how far behind I am
1 of 5
I'd want to know if I'm way off, even if the answer is bad.
02 · Which pages to build
Job
Head
Worry
Proof
Voices
Verdict
The first step
Build
Someone not selling
Fold in
The gratuity
Build
How far behind
Build later
Head, worry and proof each ask whether that thing would differ from the main page. Voices asks whether more than one person had this job.
Yes No
Build order
1 · The first step. Most said, 9 of 17, and the product already does the thing the page has to show.
2 · The gratuity. Only 3 of 17 said it, but somebody typing this into a search box has already decided to act. Second on count, first on intent. The proof does not exist yet, which is why it stays second.

"Someone not selling" is the second most said thing in the research and still not a page. The worry is real, but the answer is your fee structure, and that belongs on the pricing page and above the fold on the homepage. A separate page would repeat them.

03 · What goes on each page
Page 1 · The first step
Headline
The first step, in two minutes
Opens with
"I kept meaning to start and then another year went past"
Promises
You finish one lesson today and have one thing done
Proves it with
The two-minute lesson, shown running, not described
How many beta users finished lesson oneMissing
Must answer
"What if I pick the wrong thing"
Page 2 · The gratuity
Headline
What happens to your gratuity when you leave
Opens with
"Nobody has ever explained what happens to my end of service money"
Promises
You will know what the money is and what you can do with it
Proves it with
A plain explanation of end of service benefits and DEWS, with the regulation citedMissing
Must answer
"Is this actually my money"

Page 2 cannot be written until somebody writes the gratuity explainer. That is the one piece of work standing between this plan and two live pages.

04 · What a page can't fix

The forces on the top job, counted by how many voiced it, out of 17.

Pushing
Another year went past · 9
The page
Pulling
If it just told me the first thing · 6
The page
Worrying
I'd probably pick the wrong one · 7
Page and product
Holding
Nothing bad happens if I leave it another month · 12
Not the page

The strongest force is the one no headline touches. Twelve of seventeen said some version of nothing bad happening today. That is onboarding and product work, and if it is handed to whoever writes the pages it will not get done.

05 · The finding
Two of the four jobs need a page. The thing stopping most people is not a page problem.
06 · What this can't tell you
Seventeen people is not a survey. No number here is a percentage.
This says which pages should exist, not whether anyone searches for them. No keyword data was pulled.
The build test is a judgment about whether the headline, the worry and the proof differ. It is not a measurement.
These are the jobs of people who agreed to talk, not the ones who ignored the ask.

Where it sits

Research

Compete

Position

Message

Launch

Measure

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