Measure and maintain · output 31 of 34
Trust metrics: whether the market believes you, measured.
Trust in three layers, strongest first: what people do, what they say when asked one question, and what others lend. Read quarterly; the first reading names the cheapest instrument, which usually costs one message.
The full output carries the three layers, the twelve items, the one question and the pass line drawn before anyone answers.
See the full output →The output at a glance · built on WealthKarma
How it gets made
What goes in
Behaviour outranks answers, answers outrank badges
What comes out
The trust ledger
The report
The pass line written before the survey
How long
per reading
quarterly
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
All four wait on the funnel reading's instruments. Behaviour is the strongest evidence and all of it is dark.
NPS not used: the 2007 replication found it predicts growth no better than plain satisfaction questions.
Every borrowed item chains to the Claim check. Borrowed trust you cannot back is a liability with a date on it.
"Quick one: how would you feel if you could no longer use WealthKarma? Very disappointed · somewhat · not disappointed."
Needs 30 answers of the 60 to mean anything. Cost: one message.
Where it sits
Research
Compete
Position
Message
Launch
Measure
you are here · 31 of 34
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