The Fifty
Built on WealthKarma, a real retirement app for Gulf expats. Nothing here is invented.
The Fifty50 rows · 6 alternatives · 18 Aug 2026
01 · The grid
Sarwa
Stash Away
Wahed
Baraka
Golden Pension
Never starting
Answered · 211 Not public, not found, N/A · 139
The sixth column is the person who never signs up for anything and leaves the money in their current account.
02 · How much of each category is answerable
Positioning
4 rows
Marketing
14 rows
Product
12 rows
Market
6 rows
Sales and CS
7 rows
Company
7 rows
Nobody publishes headcount, funding or what they spend on ads. Those rows stay marked rather than filled in.
03 · Row 27 · Financial education
Alternative
What they publish
Captured
Sarwa
Blog and a retirement calculator, under a "Discover" menu.
sarwa.co · 18 Aug
StashAway
StashAway Academy. A curriculum in four tiers, delivered in the app and as live events. Their words: "all of our courses are completely free. You don't even have to invest." The intermediate tier includes How to Plan for Your Retirement, covering "the various retirement vehicles in the UAE, such End of Service Benefits and Pension Schemes". Three calculators alongside it.
stashaway.ae/academy · 18 Aug
Wahed
A Learn section, a Retirement hub with a halal retirement calculator, and a Real Estate Learning Center carrying guides, glossary and FAQs.
wahed.com · 18 Aug
Baraka
Nothing on the homepage. Cell stays open.
getbaraka.com · 18 Aug
Golden Pension
Not checked in this pass.
—
Never starting
Whatever they read for free, from anyone, including the three above.
—
04 · The finding
Three of the four already teach. StashAway's free course covers UAE end-of-service benefits.
05 · What can't be known
What a competitor says is a fact about what they say, not about what they do.
Two cells in row 27 are still open. Baraka's site needs a deeper read and Golden Pension has not been checked.
139 cells cannot be answered from outside the company.
Everything here was captured on one day. Prices and courses both move.