Harsha Kotthapalli
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Measure and maintain · output 29 of 34

Product funnel metrics: the monthly reading of your funnel.

One page filled by hand on the first Monday of each month: what you did beside what happened, counts beside their trails, one chosen number per quarter. The first reading names the counts that must exist.

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Product funnel metricsReading 1 of 12
60
Started
2/5
Countable
5
Owed by R2
Foundn
Started60
Kept?
Brought?
Paid0
The first reading names the five counts that must exist before month two.
Inputs 3/3 lit · outputs 2/5 · chosen number: kept going
The first reading names the five counts that must exist before month two.

The full output carries the five stages with their instruments, the chosen number, the did-against-happened split and the five counts owed.

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The output at a glance · built on WealthKarma

How it gets made

What goes in

The funnel per route
Signup and usage counts
What you did this month

A missing count is a can't, never a zero

What comes out

The reading sheet

The report

Anomalies get sentences, normal gets silence

How long

1day

first reading

then an hour each month

The output, in full

Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.

Product funnel metricsConsumer route · reading 1 of 12 · Aug 2026
The monthly reading of the funnel other outputs define. First Monday, same sheet, no dashboard.
01 · The reading at a glance
60
Started · the one counted output
2/5
Stages countable
3/3
Inputs countable
5
Counts owed by reading 2
02 · Five stages · what the instruments can see
Found youncommunity list
Started60beta signup list
Kept goingchosen Nº?none · owed R2
Brought someone?none · owed R3
Paid0no price · a can't, not a 0
Coverage 2/5
Chosen number, this quarter
Kept going · a bet that retention is the constraint, placed before it can be measured.
03 · Did against happened
What you did 3/3
Posts shipped · employer conversations held · digests sent. All countable today.
What happened 2/5
0 input-output pairs testable. The kill rule for dead inputs cannot run until the right column lights up.
04 · The finding
The first reading's job is not to read the funnel. It is to name the five counts that must exist before month two.
05 · Five counts owed · owner · due
1Activation countOnboarding journeyR2
2Kept-going, week over weekProduct analyticsR2
3A price, so paid can existPackaging and pricingR3
4Referral count, even manualChannel and funnelR3
5Community-to-signup traceChannel and funnelR3

A dashed cell without a named owner is still dashed in month six. The employer route gets its own page; the two are never summed.

06 · What can't be known
One reading is a point, not a trend; three make the first trail, twelve make a year the founder can argue from.
The chosen number is a bet that kept-going is the constraint, and the reading is how a wrong bet gets found.
Under thirty people a rate is noise wearing a suit; the sheet stays in counts until the base clears it.

Where it sits

Research

Compete

Position

Message

Launch

Measure

you are here · 29 of 34

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