Harsha Kotthapalli
← All 34 outputs

Launch and enable · output 27 of 34

Onboarding journey: the machine that turns signups into users.

One signed activation moment, the messages actually written on the channel people open, the in-product build list, and the early warnings with owners. One stream per person, per route.

See the real example ↓Take the free diagnostic →
Onboarding journey11 messages written
First lesson within 48 hours
Awaiting signature
Set upFelt it workCame back
11 written4 to build
Nobody knows how many of the 60 beta users finished the first lesson. That number comes before every message.

The full output carries the activation moment, the map, the written messages per stream, the build list and the watch list.

See the full output →

The output at a glance · built on WealthKarma

How it gets made

What goes in

The promise that recruited them
Product events
Where users get stuck
Real time-to-value

Message one honours the promise

What comes out

The journey map

The messages, written

The report

Handed to product and to the drip

How long

3days

to design

cohorts then test the activation bet

The output, in full

Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.

Onboarding journey11 messages written · 20 Aug 2026
01 · The moment
Activation · awaiting the founder's signature
First lesson finished within 48 hours of signup.
ActivationActive usersFeature useMoney

Activation feeds active users, active users feed feature use, feature use feeds money. Today only signups are counted. The rest of the chain is not instrumented.

02 · The map
Set upDay 0Felt it work48hCame backDay 7Paid
Check flows straight into lesson oneIn-product
Welcome, day 0WhatsApp
Nudge if no lesson, day 2WhatsApp
The 'your number' screenIn-product · build
Pull-back, day 7WhatsApp
Churn-pattern catchAI · build
Your check is done. Lesson one takes two minutes more. Finish it tonight and you will see your number.
Day 0 · WhatsApp · written, ready to load
03 · The streams
Buying for themselves
The user · 7 written
Their partner · 1 written: the shared-plan invite
Through an employer
The employee · 3 written
HR champion · day-30 forwardable note, written
Budget owner · day-90 note. Blocked: needs numbers
04 · Build list and watch list
Handed to product
Check auto-continues into lesson one
The ‘your number’ empty state
The streak nudge
The churn-pattern catch
The watch, with owners
No lesson by day 2
WhatsApp nudge · founder
No second session by day 7
Pull-back · automatic
Silent in community 14 days
Personal message · founder
05 · The finding
Nobody knows how many of the 60 beta users finished the first lesson. That number comes before every message.
06 · What can't be known
The activation moment is a bet until cohorts confirm it predicts people staying.
Message copy decays as the product moves. The map outlives the words.
The AI layer is a build decision, not a message. It is dashed until the product can do it.

Where it sits

Research

Compete

Position

Message

Launch

Measure

you are here · 27 of 34

Want this for your company

This is one of thirty-four. The diagnostic tells you which ones you're missing.

Take the free diagnostic →Book a call →
← FAQ

Next in the journey

Release notes →