Harsha Kotthapalli
← All 34 outputs

Launch and enable · output 21 of 34

Launch tiers: how big is this launch, decided by five questions.

Every release answers five yes or no questions and gets a tier; the tier fires a fixed checklist with owners and dates. No negotiating from scratch, no scores to average away.

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Launch tiers3 releases
Employer productT1
Shariah investingT2
New lesson packT3
T1
T2
T3
The employer launch is a tier 1: twenty-eight activities. There are two founders to own them.

The full output carries the five questions per release, the fixed checklists with owners and lead times, and the override rule in writing.

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The output at a glance · built on WealthKarma

How it gets made

What goes in

Your release pipeline
The five questions
The roadmap

The requester never self-assigns

What comes out

The tier kit

The report

Tier in, checklist out

How long

1day

to set up

then minutes per release

The output, in full

Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.

Launch tiers3 releases tiered · 20 Aug 2026
The tier is assigned when a feature enters build, and revalidated at beta.
01 · The five questions
New positioning?Changes what they pay?Wins new customers?Would they notice?A milestone?
The employer product, public launchTier 1
Shariah-compliant investingOverridden down · the tier 1 lands firstTier 2
New lesson packMonthly digestTier 3

A yes to either of the first two makes it a tier 1. The requester never self-assigns.

02 · What each tier fires
Tier 1
28 required activities · 8 to 12 weeks of lead time
Tier 2
3 to 4 weeks
Tier 3
None. It ships, and joins the monthly digest
03 · The releases, tiered
The employer product, public launchTier 1
New positioning, and a new kind of customer.
Needs 8 to 12 weeks. Nothing is scheduled, so the clock has not started.
Shariah-compliant investingTier 2
Wins new customers, but changes no position and no price.
3 to 4 weeks, after the employer launch ships.
New lesson packTier 3
No to all five.
Ships when ready. One line in the monthly digest.
04 · The finding
The employer launch is a tier 1: twenty-eight activities. There are two founders to own them.
05 · What can't be known
A tier assigned before build is a bet, revalidated at beta.
The checklist's owner column assumes marketing, product and CS roles exist. At two founders, twenty-eight rows collapse onto the same two names.
No launch dates are published. Lead times are drawn from feature complete, whenever that is.

Where it sits

Research

Compete

Position

Message

Launch

Measure

you are here · 21 of 34

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