Competitor monitor
Built on WealthKarma, a real retirement app for Gulf expats. Nothing here is invented.
Competitor monitorWeek of 18 Aug 2026 · 2 changes
01 · What moved
Row watched
Sar SA Wah Bar
Last moved
Education and content
This week
Headline pricing
This week
Homepage headline
9 months
Tagline
14 months
Press, funding, acquisitions
3 months
Hiring, by function
6 weeks
Asset classes added
5 months
Moved, breaks a claim Moved, updates a cell No change Not public
02 · What it breaks
StashAway added a retirement course to its Academy
Before
Academy listed basic and advanced investing courses. No retirement course.
After
"How to Plan for Your Retirement", covering "the various retirement vehicles in the UAE, such End of Service Benefits and Pension Schemes". Free, no investment required.
Source
stashaway.ae/academy · read 18 Aug
Now stale
Table-stakes read, row 27 — education moves from contested to price of entry.
The Fifty, row 27 — StashAway cell rewritten.
Pitch deck, slides 16 and 30 — the differentiation claim now has a competitor teaching the same subject for free.
Wahed is running a fee rebate campaign
Before
Flat 0.49%, no promotion.
After
Site banner: "Secure your 0.49% fee rebate by joining our latest campaign." Effective rate for new joiners is nil for the promotional period.
Source
wahed.com · read 18 Aug
Now stale
The Fifty, row 11 — Wahed cell needs the promotional rate beside the list rate.
No live claim rests on this. A promotion is not a price change until it stops being a promotion.
03 · The call
Rewrite slides 16 and 30 before the next investor meeting. Nothing else this week.
04 · What isn't watched
Headcount, funding size and ad spend. None of it is public, so none of it is claimed to be watched.
Anything inside an app behind a login.
Baraka's education and calculator rows, which have never been readable from outside.
Whether a change is a test. A banner up for a week and a banner up for a year look identical on the day it appears.