Harsha Kotthapalli
← All 34 outputs

Launch and enable · output 23 of 34

Channel and funnel: where customers will come from, and what you can afford.

What one customer pays in a year decides how you may find them. The affordable channels get cheap tests with pass numbers written first; each route gets its funnel drawn in plain stages.

See the real example ↓Take the free diagnostic →
Channel and funnel2 routes · 3 tests
Consumer · pays ~$60 a yearEmployer · price not set
Pays you little · only free ways of being foundLoses money both waysPays you a lot · salespeople affordable
Employer distribution, fed by content and community. Paid ads killed in writing.
3tests, pass numbers first
The employer is not a second market. It is the consumer product's only affordable channel.

The full output places both routes, writes the three pass numbers, names the engine and its feeders, and draws one funnel per route.

See the full output →

The output at a glance · built on WealthKarma

How it gets made

What goes in

What a customer pays
Where users actually came from
Where buyers said they look
Your routes to purchase

Pass numbers before tests

What comes out

The channel test plan

The report

One engine, named feeders, a stop-list

How long

2days

to plan

tests run over a month

The output, in full

Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.

Channel and funnel2 routes · 3 tests planned · 20 Aug 2026
What a customer pays decides how you may find them. Any pricing change re-runs this output.
01 · What a customer pays decides how you may find them
Consumer · pays ~$60 a yearEmployer · price not set
Pays you little · only free ways of being foundLoses money both waysPays you a lot · salespeople affordable

A customer who pays $60 a year cannot be won with a $200 ad. That loses money on every customer, forever. So the consumer route can only use ways of being found that cost nearly nothing: people telling each other, the community, content found on its own, or being handed to employees by an employer.

02 · Three tests, pass numbers first
1
Employer rollout
At the signed employer's briefing: 1 in 3 employees starts the two-minute check within 30 days.
Capture
2
Community referral
The WhatsApp members: 1 in 4 brings one person within a month.
Capture
3
The gratuity guide
20 sign-ups from the end-of-service content in a month, and named in 3 of 15 on the next AI run.
Memory
Each test: under $1,000 · under a month · numbers await the founder's signature
03 · One engine, named feeders
The gratuity contentMemory
The WhatsApp communityMemory
Founder outbound to HRCapture
The engine
Employer distribution
The benefits-enrolment day is the one moment the waiting many become the deciding few.
The stop-list
Paid ads · Press · Influencer partnershipsKilled in writing
04 · The funnel, per route
Consumer
Found you200
Started60
Kept goingNot measured
Brought someoneNot measured
Paid0. There is no price
Employer
ConversationsNot recorded
Briefed1
Live1
Paid0
05 · The finding
The employer is not a second market. It is the consumer product's only affordable channel.
06 · What can't be known
Nobody recorded where the 200 leads came from. Test zero is finding out.
A pass number is a bet, and channel economics decay as a channel saturates.
The employer funnel has one data point. It cannot be drawn to scale yet.

Where it sits

Research

Compete

Position

Message

Launch

Measure

you are here · 23 of 34

Want this for your company

This is one of thirty-four. The diagnostic tells you which ones you're missing.

Take the free diagnostic →Book a call →
← Launch brief

Next in the journey

Product Oracle →